South African Man Fired From His Family Business After Viral Racist Rant

Adam Catzavelos on a beach

A South African man has been sacked from his family business after making a racist slur in a video widely shared on social media.

Adam Catzavelos filmed himself on a beach, saying it was "heaven on earth" as there were no black people there.

He said a derogatory term used historically by white people to denigrate black South Africans.

Racism remains a major issue in the country, where white-minority rule ended in 1994.

A woman was recently jailed in South Africa for using the offensive word.

The hashtag #AdamCatzavelos began trending in the country on Tuesday when the video went viral on social media.

Twitter users identified Mr Catzavelos and called on businesses to boycott his family's company, which manufactures marinades and sauces and where he worked as a marketing director.





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