Facebook To Broadcast Champions League In Latin America

UEFA on Wednesday announced that Facebook will broadcast Champions League matches in Latin America through 2021, in the latest bid by online platforms to tap into the lucrative live sports market.

The deal will make Facebook “the exclusive free-to-air home for certain UEFA Champions League live matches across Spanish-speaking territories during the 2018-21 cycle,” UEFA said in a statement.

The social network giant will show 32 matches per year, including the final, on UEFA’s Champions League Facebook page.

The first match featured in the pact was Wednesday’s UEFA Super Cup, which sees Real Madrid face rivals Atletico Madrid. With Atletico Madrid stunning Real in a 4-2 victory.

Financial terms were not disclosed.





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